In the ninth episode of our podcast, we covered many interesting topics with Iva. She has spent 8 years at Booking.com as Area Manager for Eastern Europe and is now fully dedicated to building a better community with her many active projects. One of them is a Facebook group Greeting from my window, which currently has over 72,000 members. A fantastic achievement, but Iva and her team are still going strong. You can learn more about Iva and her projects in our interesting talk. Visit: Pozdrav s mog prozora https://runfriendly.world/ https://www.linkedin.com/in/ivahafner/ https://www.localsfromzero.org/ Timestamp: 00:00 - Intro 1:04 - Iva Hafner and her recent project 06:14 - Challenges of the online community 08:34 - Importance of user generated content 12:12 - Managing a Facebook group 15:18 - Running events 17:03 - Run Croatia 20:29 - Run friendly hotels 25:48 - Runners as hotel guests 29:54 - Iva's Booking.com experience 38:00 - Mindset shift in the tourism industry